Concepedia

Author

Yolanda Sierra Murillo

Also Known As

Yolanda Sierra Murillo, Yolanda Sierra-Murillo

37

Publications

559

Citations

6

H-Index

18

Concepts

All Affiliations

YS

About

Yolanda Sierra Murillo is an author at Universidad de La Rioja specializing in interactive marketing, customer satisfaction, and management.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

3

3

490

2

Management

3

3

490

3

Marketing

3

3

490

4

Consumer Behavior

2

2

456

5

Digital Marketing

2

2

456

Yolanda Sierra Murillo

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4

Publications

524

Citations

4

H-Index

YearCitations

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