Concepedia

Author

Yolanda Sierra Murillo

Universidad de La RiojaORCID

Also Known As

Yolanda Sierra Murillo, Yolanda Sierra-Murillo

37

Publications

559

Citations

6

H-Index

18

Concepts

All Affiliations

Universidad de La Rioja
YS

About

Yolanda Sierra Murillo is an author at Universidad de La Rioja specializing in interactive marketing, customer satisfaction, and management.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

3

3

490

2

Management

3

3

490

3

Marketing

3

3

490

4

Consumer Behavior

2

2

456

5

Digital Marketing

2

2

456

Yolanda Sierra Murillo

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4

Publications

524

Citations

4

H-Index

YearCitations

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