Concepedia
Statistics
Publications
5
Citations
202
H-Index
Active since
2016
Affiliations
Universidad de La Rioja(Current)
Centro de Investigaciones Energéticas, Medioambientales y Tecnológicas
Natalia Medrano Sáez is an author at Universidad de La Rioja specializing in marketing management, innovation, and marketing.
Publications per year
2016–2021
The effects of the crisis on marketing innovation: an application for Spain
Natalia Medrano Sáez, Cristina Olarte Pascual · Journal of Business and Industrial Marketing · 2016 · 73 citations · Full text
Management, Marketing, Marketing Management +10
The impact of marketing innovation on companies’ environmental orientation
Natalia Medrano Sáez, María Cornejo-Cañamares, Cristina Olarte Pascual · Journal of Business and Industrial Marketing · 2019 · 49 citations
Business, Marketing, Marketing Management +9
Consumer Behavior in Shopping Streets: The Importance of the Salesperson's Professional Personal Attention
Natalia Medrano Sáez, Cristina Olarte Pascual, Jorge Pelegrín Borondo et al. · Frontiers in Psychology · 2016 · 34 citations · Full text
Business, Marketing, Marketing Management +14
Environmental objectives and non-technological innovation in Spanish manufacturing SMEs
María Cornejo-Cañamares, Natalia Medrano Sáez, Cristina Olarte Pascual · Journal of Cleaner Production · 2021 · 29 citations
Management, Innovation Management, Manufacturing Engineering +16
An empirical approach to marketing innovation in small and medium retailers: an application to the Spanish sector
Natalia Medrano Sáez, Cristina Olarte Pascual · Contemporary Economics · 2016 · 17 citations · Full text
Business, Marketing, Marketing Management +11
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