Erik Hermann

Statistics

Publications

Citations

1.3K

H-Index

Active since

2018

Affiliations

Leibniz Institute for High Performance Microelectronics(Current)

European University Viadrina

ESCP Business School

University of Pennsylvania

University of Massachusetts Amherst

Erik Hermann is an author at Leibniz Institute for High Performance Microelectronics specializing in social sciences, artificial intelligence, and marketing.

ORCID

Publications per year

2018–2024

Publications

Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective

Erik Hermann · Journal of Business Ethics · 2021 · 340 citations · Full text

Business, Marketing, Marketing Management +16

Artificial intelligence and mass personalization of communication content—An ethical and literacy perspective

Erik Hermann · New Media & Society · 2021 · 194 citations

Social Sciences, Communication, Computer Science +17

Artificial intelligence and consumer behavior: From predictive to generative AI

Erik Hermann, Stefano Puntoni · Journal of Business Research · 2024 · 173 citations

Computing, Computer Science, Marketing +14

Anthropomorphized artificial intelligence, attachment, and consumer behavior

Erik Hermann · Marketing Letters · 2021 · 95 citations · Full text

Business, Marketing, Marketing Management +13

Consumer Responses to Homosexual Imagery in Advertising: A Meta-Analysis

Martin Eisend, Erik Hermann · Journal of Advertising · 2019 · 82 citations · Full text

Social Sciences, Marketing, Marketing Management +17

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