Concepedia

Ike‐Elechi Ogba

IO

Statistics

Publications

9

Citations

1.6K

H-Index

9

Active since

2008

Affiliations

Ebonyi State University(Current)

Northumbria University

University of Johannesburg

Ike‐Elechi Ogba is an author at Ebonyi State University specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementConsumer ResearchConsumer BehaviorService QualityCustomer SatisfactionAdvertisingPurchase IntentionHospitality Marketing

Publications per year

2008–2020

9

Publications

9

Commitment in the workplace

Ike‐Elechi Ogba · Management Research News · 2008 · 766 citations

Nigerian Banking Sector, Workplace Psychology, Low Commitment +13

Service quality, customer satisfaction and loyalty in automobile repair services sector

Ernest Emeka Izogo, Ike‐Elechi Ogba · International Journal of Quality & Reliability Management · 2015 · 291 citations

Total Quality Management, Customer Satisfaction, Service Quality Dimensions +17

Exploring the impact of brand image on customer loyalty and commitment in China

Ike‐Elechi Ogba, Zhenzhen Tan · Journal of Technology Management in China · 2009 · 234 citations

Customer Satisfaction, Brand Strategy, Consumer Research +16

How packaging affects the product preferences of children and the buyer behaviour of their parents in the food industry

Ike‐Elechi Ogba, Rebecca Johnson · Young Consumers Insight and Ideas for Responsible Marketers · 2010 · 119 citations

Food Packaging, Buyer Behaviour, Consumer Study +24

Examining the effect of customers’ perception of bank marketing communication on customer loyalty

Chinedu Ogbonnaya Zephaniah, Ike‐Elechi Ogba, Ernest Emeka Izogo · Scientific African · 2020 · 65 citations · Full text

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