Concepedia

Rebecca Johnson

RJ

Statistics

Publications

4

Citations

164

H-Index

4

Active since

1974

Affiliations

The University of Western Australia(Current)

Cancer Council Western Australia

Curtin University

Rebecca Johnson is an author at The University of Western Australia specializing in advertising, marketing, and consumer research.

Top concepts

MarketingAdvertisingConsumer ResearchManagementCommunicationPublic HealthConsumer BehaviorHealth CommunicationAdvertising EffectivenessArts

Publications per year

1974–2013

4

Publications

4

How packaging affects the product preferences of children and the buyer behaviour of their parents in the food industry

Ike‐Elechi Ogba, Rebecca Johnson · Young Consumers Insight and Ideas for Responsible Marketers · 2010 · 119 citations

Food Packaging, Buyer Behaviour, Consumer Study +24

Introducing and applying a new Australian alcohol advertising code

Simone Pettigrew, Rebecca Johnson, Mike Daube · Journal of Public Affairs · 2012 · 17 citations

Targeted Advertising, Consumer Research, Social Marketing +16

The influence of presleep suggestions on dream content: Evidence and methodological problems.

Priscilla C. Walker, Rebecca Johnson · Psychological Bulletin · 1974 · 16 citations

Cognitive Science, Methodological Problems, Presleep Suggestions +6

Online advertising by three commercial breast imaging services: Message takeout and effectiveness

Rebecca Johnson, Geoffrey Jalleh, I. Pratt et al. · The Breast · 2013 · 12 citations · Full text

Advertised Breast, Targeted Advertising, Consumer Research +20

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