Concepedia

Ramendra Singh

RS

Statistics

Publications

10

Citations

407

H-Index

10

Active since

2009

Affiliations

National Institute of Technology Durgapur(Current)

Indian Institute of Management Calcutta

ICFAI Foundation for Higher Education

Indian Institute of Management Ahmedabad

Ramendra Singh is an author at National Institute of Technology Durgapur specializing in marketing, marketing management, and business.

Publications per year

2009–2022

10

Publications

10

Exploring the Influence of Celebrity Credibility on Brand Attitude, Advertisement Attitude and Purchase Intention

Ramendra Singh, Neelotpaul Banerjee · Global Business Review · 2018 · 175 citations

Business, Marketing, Marketing Management +16

Exploring the Influence of Celebrity Worship on Brand Attitude, Advertisement Attitude, and Purchase Intention

Ramendra Singh, Neelotpaul Banerjee · Journal of Promotion Management · 2018 · 57 citations

Business, Marketing, Marketing Management +16

Stakeholder Theory: A Deliberative Perspective

Ulf Henning Richter, Kevin E. Dow, Ramendra Singh · Academy of Management Proceedings · 2013 · 31 citations

Management, Public Governance, Global Governance +10

Buying less, more often: an evaluation of sachet marketing strategy in an emerging market

Ramendra Singh, Rodolfo P Ang, Joseph Sy-Changco · The Marketing Review · 2009 · 30 citations

Business, Marketing, Marketing Management +6

The mediating role of brand credibility on celebrity credibility in building brand equity and immutable customer relationship

Ramendra Singh, Neelotpaul Banerjee · IIMB Management Review · 2021 · 30 citations · Full text

Business, Marketing, Marketing Management +11

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