Concepedia
Statistics
Publications
2
Citations
53
H-Index
Active since
2007
Rodolfo P Ang is an author specializing in marketing strategy, marketing management, and business.
Publications per year
2007–2009
Buying less, more often: an evaluation of sachet marketing strategy in an emerging market
Ramendra Singh, Rodolfo P Ang, Joseph Sy-Changco · The Marketing Review · 2009 · 30 citations
Business, Marketing, Marketing Management +6
The Phenomenon of Sachet Marketing: Lessons to Be Learned from the Philippines
Rodolfo P Ang, Joseph Sy-Changco · 2007 · 23 citations
Business, Marketing, Marketing Management +11
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