Concepedia

Neelotpaul Banerjee

NB

Statistics

Publications

14

Citations

508

H-Index

12

Active since

2010

Affiliations

National Institute of Technology Durgapur(Current)

Coal India (India)

Neelotpaul Banerjee is an author at National Institute of Technology Durgapur specializing in business, marketing, and marketing management.

Publications per year

2010–2025

14

Publications

14

Exploring the Influence of Celebrity Credibility on Brand Attitude, Advertisement Attitude and Purchase Intention

Ramendra Singh, Neelotpaul Banerjee · Global Business Review · 2018 · 175 citations

, , +16

Exploring the Influence of Celebrity Worship on Brand Attitude, Advertisement Attitude, and Purchase Intention

Ramendra Singh, Neelotpaul Banerjee · Journal of Promotion Management · 2018 · 57 citations

, , +16

Effect of Social Networking Advertisements on Shaping Consumers’ Attitude

Kaustav Mukherjee, Neelotpaul Banerjee · Global Business Review · 2017 · 46 citations

, , +17

Social networking sites and customers’ attitude towards advertisements

Kaustav Mukherjee, Neelotpaul Banerjee · Journal of Research in Interactive Marketing · 2019 · 43 citations

, , +16

The mediating role of brand credibility on celebrity credibility in building brand equity and immutable customer relationship

Ramendra Singh, Neelotpaul Banerjee · IIMB Management Review · 2021 · 30 citations · Full text

, , +11

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