Concepedia

Kaustav Mukherjee

KM

Statistics

Publications

3

Citations

153

H-Index

3

Active since

2017

Affiliations

Coal India (India)(Current)

National Institute of Technology Durgapur

Kaustav Mukherjee is an author at Coal India (India) specializing in marketing management, brand communication, and digital advertising.

ORCID

Publications per year

2017–2019

3

Publications

3

Social media marketing and customers’ passion for brands

Kaustav Mukherjee · Marketing Intelligence & Planning · 2019 · 64 citations

, , +16

Effect of Social Networking Advertisements on Shaping Consumers’ Attitude

Kaustav Mukherjee, Neelotpaul Banerjee · Global Business Review · 2017 · 46 citations

, , +17

Social networking sites and customers’ attitude towards advertisements

Kaustav Mukherjee, Neelotpaul Banerjee · Journal of Research in Interactive Marketing · 2019 · 43 citations

, , +16

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