Concepedia

Živa Kolbl

ŽK

Statistics

Publications

4

Citations

304

H-Index

4

Active since

2015

Affiliations

University of Ljubljana(Current)

University of Vienna

University of Sarajevo

Živa Kolbl is an author at University of Ljubljana specializing in business, brand management, and marketing.

ORCID

Publications per year

2015–2021

4

Publications

4

Stereotyping global brands: Is warmth more important than competence?

Živa Kolbl, Maja Arslanagić-Kalajdžić, Adamantios Diamantopoulos · Journal of Business Research · 2018 · 131 citations · Full text

, , +10

Do brand warmth and brand competence add value to consumers? A stereotyping perspective

Živa Kolbl, Adamantios Diamantopoulos, Maja Arslanagić-Kalajdžić et al. · Journal of Business Research · 2020 · 128 citations · Full text

, , +14

The bond between country and brand stereotypes: insights on the role of brand typicality and utilitarian/hedonic nature in enhancing stereotype content transfer

Adamantios Diamantopoulos, Ilona Szőcs, Arnd Florack et al. · International Marketing Review · 2021 · 31 citations · Full text

, , +16

Brand Revitalization: Don't Let Your Brands Turn into Sleepyheads

Živa Kolbl, Maja Konečnik Ruzzier, Tomaž Kolar · Central European Business Review · 2015 · 14 citations · Full text

, , +10

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