Concepedia

Margaret Gorlin

MG

1

Publications

28

Citations

1

H-Index

2021

Active since

Margaret Gorlin is an author specializing in behavioral economics, consumer research, and social psychology.

Top concepts

BiasMarketingManagementPsychologyConsumer ChoiceDecision TheoryDecision-makingSocial SciencesDecision ScienceSocial Cognition

Publications per year

2021–2021

1

Publications

1

Beautiful and Confident: How Boosting Self-Perceived Attractiveness Reduces Preference Uncertainty in Context-Dependent Choices

Zixi Jiang, Jing Xu, Margaret Gorlin et al. · Journal of Marketing Research · 2021 · 28 citations

General Self-confidence, Consumer Uncertainty, Behavioral Decision Making +25

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