Concepedia

Verena Gruber

VG

11

Publications

1.3K

Citations

11

H-Index

2010

Active since

Affiliations

Vienna University of Economics and Business(Current)

Verena Gruber is an author at Vienna University of Economics and Business specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer BehaviorConsumer ResearchCorporate Social ResponsibilitySocial ResponsibilitySustainabilityConsumer Decision MakingEducation

Publications per year

2010–2022

11

Publications

11

“Why Don’t Consumers Care About CSR?”: A Qualitative Study Exploring the Role of CSR in Consumption Decisions

Magdalena Öberseder, Bodo B. Schlegelmilch, Verena Gruber · Journal of Business Ethics · 2011 · 465 citations

Consumption Decisions, Consumer Decision Making, Consumer Study +9

Consumers’ Perceptions of Corporate Social Responsibility: Scale Development and Validation

Magdalena Öberseder, Bodo B. Schlegelmilch, Patrick E. Murphy et al. · Journal of Business Ethics · 2013 · 336 citations

Socially Responsible Product, Management, Consumer Research +9

How Techniques of Neutralization Legitimize Norm- and Attitude-Inconsistent Consumer Behavior

Verena Gruber, Bodo B. Schlegelmilch · Journal of Business Ethics · 2013 · 162 citations

Behavioral Sciences, Consumer Decision Making, Behavioral Decision Making +12

What a Waste! Exploring the Human Reality of Food Waste from the Store Manager's Perspective

Verena Gruber, Christina Holweg, Christoph Teller · Journal of Public Policy & Marketing · 2015 · 142 citations

Questionable Ethics, Human Reality, Waste Reduction +13

MNEs’ regional headquarters and their CSR agenda in the African context

Verena Gruber, Bodo B. Schlegelmilch · International Marketing Review · 2015 · 40 citations

African Public Policy, Sustainable Development, African Diaspora +32

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