Concepedia

Magdalena Öberseder

MÖ

Statistics

Publications

5

Citations

1.5K

H-Index

5

Active since

2009

Affiliations

Vienna University of Economics and Business(Current)

University of Notre Dame

Magdalena Öberseder is an author at Vienna University of Economics and Business specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementBusinessConsumer ResearchCorporate Social ResponsibilityConsumer BehaviorSocial ResponsibilityConsumer Decision MakingCorporate ResponsibilityEducation

Publications per year

2009–2013

5

Publications

5

“Why Don’t Consumers Care About CSR?”: A Qualitative Study Exploring the Role of CSR in Consumption Decisions

Magdalena Öberseder, Bodo B. Schlegelmilch, Verena Gruber · Journal of Business Ethics · 2011 · 465 citations

Consumption Decisions, Consumer Decision Making, Consumer Study +9

CSR practices and consumer perceptions

Magdalena Öberseder, Bodo B. Schlegelmilch, Patrick E. Murphy · Journal of Business Research · 2013 · 457 citations

Consumer Decision Making, Consumer Study, Csr Practices +8

Consumers’ Perceptions of Corporate Social Responsibility: Scale Development and Validation

Magdalena Öberseder, Bodo B. Schlegelmilch, Patrick E. Murphy et al. · Journal of Business Ethics · 2013 · 336 citations

Socially Responsible Product, Management, Consumer Research +9

Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends

Bodo B. Schlegelmilch, Magdalena Öberseder · Journal of Business Ethics · 2009 · 187 citations

Sales Ethics, Advertising Ethics, Emerging Trends +8

Corporate societal responsibility in marketing: normatively broadening the concept

Patrick E. Murphy, Magdalena Öberseder, Gene R. Laczniak · AMS Review · 2013 · 41 citations

Socially Responsible Product, Management, Business +6

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