Concepedia
Statistics
Publications
10
Citations
375
H-Index
Active since
1996
Affiliations
Temple University(Current)
Villanova University
Michael L. Maynard is an author at Temple University specializing in management, advertising, and marketing.
Top concepts
MarketingManagementAdvertisingCultureInternational MarketingArtsBusinessEducationCommunicationContent Analysis
Publications per year
1996–2006
Between global and glocal: content analysis of the Chinese Web Sites of the 100 top global brands
Michael L. Maynard, Yan Tian · Public Relations Review · 2004 · 103 citations
Culture, Top Global Brands, Social Media +12
Girlish Images across Cultures: Analyzing Japanese versus U.S.<i>Seventeen</i>Magazine Ads
Michael L. Maynard, Charles R. Taylor · Journal of Advertising · 1999 · 89 citations
Cultural Factor, Media Studies, Cross-cultural Variability +19
Attitudes toward Direct Marketing and its Regulation: A Comparison of the United States and Japan
Charles R. Taylor, George R. Franke, Michael L. Maynard · Journal of Public Policy & Marketing · 2000 · 39 citations
Advertising, Japanese Culture, International Marketing +14
From global to glocal : how Gillette's Sensor Excel accommodates to Japan
Michael L. Maynard · Keio communication review · 2003 · 28 citations
Environmental Monitoring, Engineering, Data Science +10
A comparative analysis of Japanese and U.S. attitudes toward direct marketing
Michael L. Maynard, Charles R. Taylor · Journal of Direct Marketing · 1996 · 25 citations
International Marketing, Direct Marketing, Consumer Research +16
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