Concepedia

Anshu Saran

AS

Statistics

Publications

6

Citations

191

H-Index

6

Active since

2005

Affiliations

The University of Texas of the Permian Basin(Current)

Saint Louis University

Anshu Saran is an author at The University of Texas of the Permian Basin specializing in culture, marketing, and management.

Top concepts

CultureMarketingArtsManagementConsumer ResearchEducationTelevisionAdvertisingGlobalizationMedia Studies

Publications per year

2005–2018

6

Publications

6

Competing in the global marketplace: The case of India and China

Anshu Saran, Chiquan Guo · Business Horizons · 2005 · 54 citations

Global Markets, Economics, International Business Strategy +12

Cultural Differences and Similarities in Television Commercials in the Arab World and the United States

Morris Kalliny, Anshu Saran, Salma Ghanem et al. · Journal of Global Marketing · 2011 · 37 citations

International Marketing, Mass Culture, United States +17

Cosmopolitanism: Concept and Measurement

Anshu Saran, Morris Kalliny · Journal of Global Marketing · 2012 · 35 citations

Short 6-Item, Nationalism, International Marketing +16

The cultural and religious animosity model: evidence from the United States

Morris Kalliny, Angela Hausman, Anshu Saran et al. · Journal of Consumer Marketing · 2017 · 22 citations

Ethnicity, Customer Satisfaction, Consumer Study +22

Strategic positioning, timing of entry, and new product performance in business-to-business markets: do market-oriented firms make better decisions?

Chiquan Guo, Yong J. Wang, Andy Wei Hao et al. · Journal of Business-to-Business Marketing · 2018 · 22 citations

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