Concepedia

Salma Ghanem

SG

Statistics

Publications

8

Citations

239

H-Index

8

Active since

2001

Affiliations

Central Michigan University(Current)

Saint Louis University

Missouri University of Science and Technology

UCLouvain Saint-Louis Brussels

Ain Shams University

Salma Ghanem is an author at Central Michigan University specializing in media studies, arts, and marketing.

Top concepts

ArtsCultureMarketingMedia StudiesManagementAdvertisingMass CommunicationIntercultural MarketingMarketing CommunicationInternational Advertising

Publications per year

2001–2021

8

Publications

8

Effects of Agenda Setting.

Wayne Wanta, Salma Ghanem · 2007 · 87 citations

Public Policy, Behavioral Decision Making, Political Agenda +7

Cultural Differences and Similarities in Television Commercials in the Arab World and the United States

Morris Kalliny, Anshu Saran, Salma Ghanem et al. · Journal of Global Marketing · 2011 · 37 citations

International Marketing, Mass Culture, United States +17

The Role of the Advertising Agency in the Cultural Message Content of Advertisements: A Comparison of the Middle East and the United States

Morris Kalliny, Salma Ghanem · Journal of Global Marketing · 2009 · 25 citations

International Advertising, Culture, Advertising +14

Agenda-Setting and Spanish Cable News

Salma Ghanem, Wayne Wanta · Journal of Broadcasting & Electronic Media · 2001 · 24 citations

Fake News, Public Opinion, Communication +21

Signals of global advertising appeals in emerging markets

Adesegun Oyedele, Michael S. Minor, Salma Ghanem · International Marketing Review · 2009 · 19 citations

Cultural Consumption, International Marketing, Economic Development +21

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