Concepedia

Hong-Lei Mu

HM

6

Publications

245

Citations

6

H-Index

2017

Active since

Affiliations

Zhejiang University of Science and Technology(Current)

Dongguk University

Hong-Lei Mu is an author at Zhejiang University of Science and Technology specializing in business, management, and customer satisfaction.

Top concepts

BusinessManagementCustomer SatisfactionMarketingStructural Equation ModelingFintechEconomicsEducationConsumer BehaviorConsumer Research

Publications per year

2017–2023

6

Publications

6

Drivers and Consequences of Short-Form Video (SFV) Addiction amongst Adolescents in China: Stress-Coping Theory Perspective

Hong-Lei Mu, Qiaojie Jiang, Jiang Xu et al. · International Journal of Environmental Research and Public Health · 2022 · 66 citations · Full text

Substance Use, Behavioral Addiction, Education +21

The impact of corporate social responsibility types on happiness management: a stakeholder theory perspective

Hong-Lei Mu, Jiang Xu, Sijing Chen · Management Decision · 2023 · 62 citations · Full text

Customer Satisfaction, Quality Of Life, Education +21

Greenwashing in Corporate Social Responsibility: A Dual-Faceted Analysis of Its Impact on Employee Trust and Identification

Hong-Lei Mu, Young‐Chan Lee · Sustainability · 2023 · 38 citations · Full text

Social Alliance Csr, Greenwashing, Organizational Behavior +21

Will proximity mobile payments substitute traditional payments? Examining factors influencing customers' switching intention during the COVID-19 pandemic

Hong-Lei Mu, Young‐Chan Lee · International Journal of Bank Marketing · 2022 · 29 citations

Customer Satisfaction, Consumer Research, Pmp Services +16

Examining the Influencing Factors of Third-Party Mobile Payment Adoption: A Comparative Study of Alipay and WeChat Pay

Hong-Lei Mu, Young‐Chan Lee · Journal of Information Systems · 2017 · 25 citations

Customer Satisfaction, Economics, Fintech +10

Rows per page

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