Concepedia

Russell K.H. Ching

RK

15

Publications

1.3K

Citations

14

H-Index

2001

Active since

Affiliations

Yuan Ze University(Current)

California State University, Sacramento

California State University System

Shanghai Jiao Tong University

Ohio University

Russell K.H. Ching is an author at Yuan Ze University specializing in management, marketing, and business.

Top concepts

BusinessMarketingManagementCustomer SatisfactionInteractive MarketingConsumer ResearchDigital MarketingStrategic ManagementCustomer Relationship ManagementRelationship Marketing

Publications per year

2001–2013

15

Publications

15

E-Government Strategies in Developed and Developing Countries

Yumin Chen, Hao Chen, Wei Huang et al. · Journal of Global Information Management · 2006 · 296 citations

Public Policy, Successful E-government Implementation, E-services +9

Co-production and its effects on service innovation

Ja‐Shen Chen, Hung‐Tai Tsou, Russell K.H. Ching · Industrial Marketing Management · 2011 · 267 citations

Service Innovation, Business, Business Strategy +4

An examination of the effects of virtual experiential marketing on online customer intentions and loyalty

Margaret Meiling Luo, Ja‐Shen Chen, Russell K.H. Ching et al. · Service Industries Journal · 2010 · 143 citations

Narrative online advertising: identification and its effects on attitude toward a product

Russell K.H. Ching, Pingsheng Tong, Ja‐Shen Chen et al. · Internet Research · 2013 · 120 citations

Digital Marketing, Consumer Research, Brand Strategy +22

An Empirical Study of the Relationship of IT Intensity and Organizational Absorptive Capacity on CRM Performance

Ja‐Shen Chen, Russell K.H. Ching · Journal of Global Information Management · 2004 · 115 citations

Total Quality Management, Customer Satisfaction, Digital Marketing +23

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