Concepedia

Chris I. Enyinda

CI

9

Publications

253

Citations

9

H-Index

2009

Active since

Affiliations

American University of Nigeria(Current)

Canadian University of Dubai

Ajman University

Alabama Agricultural and Mechanical University

Chris I. Enyinda is an author at American University of Nigeria specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingSupply ChainCustomer SatisfactionSupply Chain ManagementFinanceRisk ManagementConsumer ResearchSupply Chain Risk

Publications per year

2009–2021

9

Publications

9

An empirical analysis of risk mitigation in the pharmaceutical industry supply chain: A developing‐country perspective

Chris I. Enyinda, Chris Mbah, Alphonso O. Ogbuehi · Thunderbird International Business Review · 2009 · 55 citations

Financial Risk Management, Supply Chain Risk, Risk Analysis +32

Marketing-sales-service interface and social media marketing influence on B2B sales process

Chris I. Enyinda, Abdullah Promise Opute, Akinola Fadahunsi et al. · Journal of Business and Industrial Marketing · 2020 · 55 citations

B2b Sales Process, Customer Satisfaction, Business-to-business Research +27

Taking Counterfeits out of the Pharmaceutical Supply Chain in Nigeria: Leveraging Multilayer Mitigation Approach

Chris I. Enyinda, Denver Tolliver · Journal of African Business · 2009 · 33 citations

Pharmaceutical Supply Chain, Management, Supply Chain +17

Building pharmaceutical relationship marketing and social media impact

Chris I. Enyinda, Alphonso O. Ogbuehi, Chris Mbah · International Journal of Pharmaceutical and Healthcare Marketing · 2018 · 33 citations

Marketing Analytics, Relationship Marketing, Customer Satisfaction +15

Modeling Enterprise Risk Management in Operations and Supply Chain: A Pharmaceutical Firm Context

Chris I. Enyinda · Operations and Supply Chain Management An International Journal · 2017 · 23 citations · Full text

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