Concepedia

Chris Mbah

CM

7

Publications

195

Citations

7

H-Index

2009

Active since

Affiliations

American University of Nigeria(Current)

Ajman University

University of Mount Olive

Chris Mbah is an author at American University of Nigeria specializing in business, management, and customer satisfaction.

Top concepts

BusinessManagementMarketingCustomer SatisfactionFinanceSupply ChainRisk ManagementConsumer ResearchSupply Chain RiskSupply Chain Analysis

Publications per year

2009–2021

7

Publications

7

An empirical analysis of risk mitigation in the pharmaceutical industry supply chain: A developing‐country perspective

Chris I. Enyinda, Chris Mbah, Alphonso O. Ogbuehi · Thunderbird International Business Review · 2009 · 55 citations

Financial Risk Management, Supply Chain Risk, Risk Analysis +32

Marketing-sales-service interface and social media marketing influence on B2B sales process

Chris I. Enyinda, Abdullah Promise Opute, Akinola Fadahunsi et al. · Journal of Business and Industrial Marketing · 2020 · 55 citations

B2b Sales Process, Customer Satisfaction, Business-to-business Research +27

Building pharmaceutical relationship marketing and social media impact

Chris I. Enyinda, Alphonso O. Ogbuehi, Chris Mbah · International Journal of Pharmaceutical and Healthcare Marketing · 2018 · 33 citations

Marketing Analytics, Relationship Marketing, Customer Satisfaction +15

Quantifying Sources of Risk in Global Food Operations and Supply Chain

Chris I. Enyinda, Chris Mbah · Thunderbird International Business Review · 2016 · 19 citations

Engineering, Agricultural Economics, Supply Chain Risk +21

Managing<scp>marketing–sales–service</scp>relationship conflict in a<scp>B2B</scp>multinational firm

Chris I. Enyinda, Ifeoma E. Enyinda, Chris Mbah et al. · Thunderbird International Business Review · 2021 · 12 citations

Customer Satisfaction, Organizational Conflict, Organizational Behavior +17

Rows per page

1–5 of 7