Lai Wei

How Add‐on Pricing Interacts with Distribution Contracts

Xianjun Geng, Yinliang Tan, Lai Wei · Production and Operations Management · 2017 · 270 citations

Consumer Uncertainty, Wholesale Contract, Digital Marketing +18

Social Promotion: A Creative Promotional Framework on Consumers’ Social Network Value

Haibing Gao, Huazhong Zhao, Yinliang Tan et al. · Production and Operations Management · 2020 · 41 citations

Digital Marketing, Social Red Packets, Consumer Research +21

When to Play Your Advertisement? Optimal Insertion Policy of Behavioral Advertisement

Subodha Kumar, Yinliang Tan, Lai Wei · Information Systems Research · 2020 · 32 citations

Consumer Uncertainty, Behavioral Decision Making, Digital Marketing +23

Benford's Law and β-Decay Half-Lives

Dongdong Ni, Lai Wei, Zhongzhou Ren · Communications in Theoretical Physics · 2009 · 18 citations

Experimental Values, Double Beta Decay, β-Decay Half-lives +6

Bilayer metallic nanofilms as broadband antireflection coatings in terahertz optical systems

Lai Wei, Huai Wu Zhang, Yao hua Zhu et al. · Optics Express · 2014 · 17 citations · Full text

Thz Photonics, Optical Materials, Engineering +17