Concepedia

Yinliang Tan

YT

19

Publications

1.5K

Citations

17

H-Index

2015

Active since

Affiliations

Tulane University(Current)

University of Florida

Shanghai Jiao Tong University

University of Houston

Shanghai University of Finance and Economics

Yinliang Tan is an author at Tulane University specializing in marketing, business, and management.

Top concepts

BusinessMarketingManagementEconomicsConsumer UncertaintyMarket DesignDigital MarketingConsumer ResearchAntitrust EnforcementSupply Chain

Publications per year

2015–2024

19

Publications

19

Strategic Analysis of the Agency Model for Digital Goods

Yinliang Tan, Janice E. Carrillo · Production and Operations Management · 2016 · 341 citations

Digital Business, Consumer Uncertainty, Digital Marketing +17

How Add‐on Pricing Interacts with Distribution Contracts

Xianjun Geng, Yinliang Tan, Lai Wei · Production and Operations Management · 2017 · 270 citations

Consumer Uncertainty, Wholesale Contract, Digital Marketing +18

Strategic Analysis of Dual Sourcing and Dual Channel with an Unreliable Alternative Supplier

Baozhuang Niu, Jiawei Li, Jie Zhang et al. · Production and Operations Management · 2018 · 241 citations · Full text

Dual Channel, Industrial Organization, Unreliable Alternative Supplier +24

The Agency Model for Digital Goods

Yinliang Tan, Janice E. Carrillo, Hsing Kenny Cheng · Decision Sciences · 2015 · 162 citations

Digital Business, Consumer Uncertainty, Digital Marketing +16

The Demand Effects of Joint Product Advertising in Online Videos

Anuj Kumar, Yinliang Tan · Management Science · 2015 · 71 citations

Customer Satisfaction, Digital Marketing, Targeted Advertising +23

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