Concepedia

Anuj Kumar

AK

16

Publications

766

Citations

15

H-Index

2009

Active since

Affiliations

University of Florida(Current)

Carnegie Mellon University

Florida College

Santa Clara University

HEC Paris

Anuj Kumar is an author at University of Florida specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchDigital MarketingInteractive MarketingConsumer BehaviorBusiness AnalyticsCustomer SatisfactionData Science

Publications per year

2009–2023

16

Publications

16

Why Do Stores Drive Online Sales? Evidence of Underlying Mechanisms from a Multichannel Retailer

Anuj Kumar, Amit Mehra, Subodha Kumar · Information Systems Research · 2019 · 151 citations

Consumer Uncertainty, Digital Marketing, E-commerce +17

Does the Web Reduce Customer Service Cost? Empirical Evidence from a Call Center

Anuj Kumar, Rahul Telang · Information Systems Research · 2011 · 84 citations

Customer Satisfaction, Digital Marketing, Service Assurance +21

TECHNOLOGY ADOPTION: A SOLUTION FOR SMES TO OVERCOME PROBLEMS DURING COVID- 19

Anuj Kumar, Nishu Ayedee · SSRN Electronic Journal · 2020 · 82 citations · Full text

The Demand Effects of Joint Product Advertising in Online Videos

Anuj Kumar, Yinliang Tan · Management Science · 2015 · 71 citations

Customer Satisfaction, Digital Marketing, Targeted Advertising +23

Measuring the Value of Recommendation Links on Product Demand

Anuj Kumar, Kartik Hosanagar · Information Systems Research · 2019 · 62 citations

Company Retail Report, Group Recommenders, Online Customer Behavior +15

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