Concepedia

Haibing Gao

HG

2

Publications

167

Citations

2

H-Index

2015

Active since

Affiliations

Renmin University of China(Current)

Haibing Gao is an author at Renmin University of China specializing in marketing, business, and management.

Top concepts

BusinessMarketingManagementAdvertisingConsumer ResearchFinanceSocial MediaCommunicationRisk ManagementViral Marketing

Publications per year

2015–2020

2

Publications

2

Should Ad Spending Increase or Decrease before a Recall Announcement? The Marketing–Finance Interface in Product-Harm Crisis Management

Haibing Gao, Jinhong Xie, Qi Wang et al. · Journal of Marketing · 2015 · 126 citations

Financial Risk Management, Crisis Management, Consumer Research +18

Social Promotion: A Creative Promotional Framework on Consumers’ Social Network Value

Haibing Gao, Huazhong Zhao, Yinliang Tan et al. · Production and Operations Management · 2020 · 41 citations

Digital Marketing, Social Red Packets, Consumer Research +21

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