1
Publications
18
Citations
1
H-Index
2018
Active since
Affiliations
Kaunas University of Technology(Current)
Kristina Ročkutė is an author at Kaunas University of Technology specializing in brand strategy, brand awareness, and brand management.
Top concepts
BrandingBusinessMarketingManagementBrand EquityBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentConsumer Research
Publications per year
2018–2018
1
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