Concepedia

Ligita Zailskaitė‐Jakštė

LZ

10

Publications

233

Citations

10

H-Index

2012

Active since

Affiliations

Kaunas University of Technology(Current)

Mykolas Romeris University

Vytautas Magnus University

University of Iceland

Ligita Zailskaitė‐Jakštė is an author at Kaunas University of Technology specializing in brand awareness, management, and marketing.

Top concepts

MarketingManagementBrand AwarenessBrand EquitySocial MediaArtsBrandingCommunicationMedia MarketingBrand Management

Publications per year

2012–2022

10

Publications

10

Implementation of Communication in Social Media by Promoting Studies at Higher Education Institutions

Ligita Zailskaitė‐Jakštė, Rita Kuvykaitė · Engineering Economics · 2012 · 45 citations · Full text

COMMUNICATION IN SOCIAL MEDIA FOR BRAND EQUITY BUILDING

Ligita Zailskaitė‐Jakštė, Rita Kuvykaitė · ECONOMICS AND MANAGEMENT · 2013 · 40 citations · Full text

Marketing, Social Media, Strategic Communication +13

Consumer Engagement in Social Media by Building the Brand

Ligita Zailskaitė‐Jakštė, Rita Kuvykaitė · 2012 · 35 citations

Social Media, Digital Marketing, Interactive Marketing +5

Brand communication in social media: The use of image colours in popular posts

Ligita Zailskaitė‐Jakštė, Armantas Ostreika, A. Jakštas et al. · 2017 · 26 citations

Social Medium Monitoring, Communication, Computational Social Science +17

Brand Awareness in the Context of Mistrust: The Case Study of an Employment Agency

Kristina Ročkutė, Inga Minelgaitė, Ligita Zailskaitė‐Jakštė et al. · Sustainability · 2018 · 18 citations · Full text

Brand Equity, Positioning (Marketing), Hospitality Marketing +12

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