Concepedia

Rita Kuvykaitė

RK

8

Publications

260

Citations

8

H-Index

2006

Active since

Affiliations

Kaunas University of Technology(Current)

Rita Kuvykaitė is an author at Kaunas University of Technology specializing in management, marketing, and consumer engagement.

Top concepts

MarketingManagementBrand AwarenessConsumer ResearchConsumer EngagementInteractive MarketingBrand EquitySocial MediaMedia MarketingBrand Management

Publications per year

2006–2016

8

Publications

8

Consumer Engagement into Brand Equity Creation

Rita Kuvykaitė, Žaneta Piligrimienė · Procedia - Social and Behavioral Sciences · 2014 · 48 citations · Full text

Customer Satisfaction, Consumer Brand Engagement, Brand Equity +12

A Critical Analysis of Consumer Engagement Dimensionality

Rita Kuvykaitė, Asta Tarutė · Procedia - Social and Behavioral Sciences · 2015 · 46 citations · Full text

Marketing Analytics, Customer Satisfaction, Consumer Motivation +17

Implementation of Communication in Social Media by Promoting Studies at Higher Education Institutions

Ligita Zailskaitė‐Jakštė, Rita Kuvykaitė · Engineering Economics · 2012 · 45 citations · Full text

COMMUNICATION IN SOCIAL MEDIA FOR BRAND EQUITY BUILDING

Ligita Zailskaitė‐Jakštė, Rita Kuvykaitė · ECONOMICS AND MANAGEMENT · 2013 · 40 citations · Full text

Marketing, Social Media, Strategic Communication +13

Consumer Engagement in Social Media by Building the Brand

Ligita Zailskaitė‐Jakštė, Rita Kuvykaitė · 2012 · 35 citations

Social Media, Digital Marketing, Interactive Marketing +5

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