Concepedia

Asta Tarutė

AT

8

Publications

708

Citations

8

H-Index

2014

Active since

Affiliations

Kaunas University of Technology(Current)

Asta Tarutė is an author at Kaunas University of Technology specializing in management, business, and marketing.

Top concepts

BusinessManagementMarketingCustomer SatisfactionConsumer ResearchConsumer EngagementTechnology TransferStrategic ManagementInteractive MarketingInformation Management

Publications per year

2014–2019

8

Publications

8

ICT Impact on SMEs Performance

Asta Tarutė, Rimantas Gatautis · Procedia - Social and Behavioral Sciences · 2014 · 287 citations · Full text

Productivity Growth, Innovation Adoption, Business Intelligence +18

Mobile application driven consumer engagement

Asta Tarutė, Shahrokh Nikou, Rimantas Gatautis · Telematics and Informatics · 2017 · 207 citations

Customer Satisfaction, Mobile Marketing, Mobile Commerce +12

Identifying factors affecting digital transformation of SMEs

Asta Tarutė, Jurga Duobienė, Lina Klovienė et al. · Journal of the Association for Information Systems · 2018 · 49 citations · Full text

Digital Business, Enterprise Business Transformation, Organizational Communication +12

A Critical Analysis of Consumer Engagement Dimensionality

Rita Kuvykaitė, Asta Tarutė · Procedia - Social and Behavioral Sciences · 2015 · 46 citations · Full text

Marketing Analytics, Customer Satisfaction, Consumer Motivation +17

Impact of business model innovations on SME’s innovativeness and performance

Rimantas Gatautis, Eglė Vaičiukynaitė, Asta Tarutė · Baltic Journal of Management · 2019 · 38 citations

Marketing, Customer Satisfaction, Business-to-business Research +15

Rows per page

1–5 of 8