Concepedia

Author

Nian-Chung Tsai

Shih Hsin University

Also Known As

Nian-Chung Tsai

1

Publications

61

Citations

1

H-Index

9

Concepts

All Affiliations

Shih Hsin University
NT

About

Nian-Chung Tsai is an author at Shih Hsin University specializing in brand equity, consumer engagement, and interactive marketing.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Business

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1

61

2

Management

1

1

61

3

Marketing

1

1

61

4

Brand Awareness

1

1

61

5

Brand Equity

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61

Nian-Chung Tsai

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1

Publications

61

Citations

1

H-Index

YearCitations

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