Concepedia

Author

Xu Shengquan

Zhejiang University

Also Known As

Sheng-Quan Xu, Xu Shengquan

8

Publications

199

Citations

4

H-Index

9

Concepts

All Affiliations

Zhejiang University
XS

About

Xu Shengquan is an author at Zhejiang University specializing in customer satisfaction, brand equity, and interactive marketing.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

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61

2

Management

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1

61

3

Marketing

1

1

61

4

Brand Awareness

1

1

61

5

Brand Equity

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1

61

Xu Shengquan

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3

Publications

192

Citations

3

H-Index

YearCitations

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