Saurabh Mittal

Mobile marketing campaigns: practices, challenges and opportunities

Vikas Kumar, Saurabh Mittal · International Journal of Business Innovation and Research · 2020 · 53 citations

Business, Marketing, Marketing Management +17

Analyzing the Role of Technological Capabilities and Digital Marketing on the Performance of E-Commerce-Based SMEs

Saurabh Mittal, Prof Vikas Kumar · Indian Journal of Marketing · 2024 · 39 citations · Full text

Business, Marketing, Marketing Management +13

Study of knowledge management models and their relevance in organisations

Saurabh Mittal, Vikas Kumar · International Journal of Knowledge Management Studies · 2019 · 26 citations

Management, Information Technology, Knowledge Management +8

Impact of marketing-mix, culture and experience as moderator to purchase intention and purchase decision for online music product in Indonesia

Reni Diah Kusumawati, Teddy Oswari, Tristyanti Yusnitasari et al. · International Journal of Business Innovation and Research · 2021 · 20 citations

Business, Marketing, Marketing Management +17

A strategic framework for non-intrusive mobile marketing campaigns

Saurabh Mittal, Vikas Kumar · International Journal of Electronic Marketing and Retailing · 2022 · 16 citations

Business, Marketing, Marketing Management +10