Reni Diah Kusumawati

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Active since

2014

Affiliations

Reni Diah Kusumawati is an author at Gunadarma University specializing in consumer buying behavior, music consumer behavior, and e-commerce marketing.

ORCID

Publications per year

2014–2021

Publications

The Influence of 7P's of Marketing Mix on Buying Intention of Music Product in Indonesia

Reni Diah Kusumawati, Teddy Oswari, Rooswhan Budi Utomo et al. · Procedia Engineering · 2014 · 29 citations · Full text

Business, Marketing, Marketing Management +17

Impact of marketing-mix, culture and experience as moderator to purchase intention and purchase decision for online music product in Indonesia

Reni Diah Kusumawati, Teddy Oswari, Tristyanti Yusnitasari et al. · International Journal of Business Innovation and Research · 2021 · 20 citations

Business, Marketing, Marketing Management +17

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