Concepedia

Jeffrey S. Hess

JS

4

Publications

100

Citations

4

H-Index

2010

Active since

Affiliations

California Polytechnic State University(Current)

Jeffrey S. Hess is an author at California Polytechnic State University specializing in management, interactive marketing, and marketing.

Top concepts

MarketingManagementConsumer ResearchInteractive MarketingBusinessAdvertisingBrand StrategyBrand AwarenessBrand ManagementBrand Development

Publications per year

2010–2014

4

Publications

4

A mixed‐methods approach for designing market‐driven packaging

Lynn E. Metcalf, Jeffrey S. Hess, Jeffrey E. Danes · Qualitative Market Research An International Journal · 2012 · 33 citations

Customer Satisfaction, Digital Marketing, Consumer Research +21

Brand image associations for large virtual groups

Jeffrey E. Danes, Jeffrey S. Hess, John Story et al. · Qualitative Market Research An International Journal · 2010 · 27 citations

Digital Marketing, Understanding Brand Image, Brand Strategy +21

The Impact of Consumer Product Package Quality on Consumption Satisfaction, Brand Perceptions, Consumer Investment and Behavior

Jeffrey S. Hess, Lynn E. Metcalf, Jeffrey E. Danes · Journal of Applied Packaging Research · 2014 · 23 citations · Full text

On the validity of measuring brand images by rating concepts and free associations

Jeffrey E. Danes, Jeffrey S. Hess, John Story et al. · Journal of Brand Management · 2011 · 17 citations

Brand Images, Advertising, Interactive Marketing +9

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