Concepedia

John Story

JS

10

Publications

728

Citations

10

H-Index

2004

Active since

Affiliations

California Polytechnic State University(Current)

University of St. Thomas - Texas

Idaho State University

John Story is an author at California Polytechnic State University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessBrand StrategyBrand AwarenessBrand ManagementBrand EquityBrand DevelopmentCustomer Satisfaction

Publications per year

2004–2021

10

Publications

10

Trust‐based commitment: multidimensional consumer‐brand relationships

Jeff Hess, John Story · Journal of Consumer Marketing · 2005 · 374 citations

Customer Satisfaction, Brand Strategy, Consumer Research +16

Segmenting customer‐brand relations: beyond the personal relationship metaphor

John Story, Jeff Hess · Journal of Consumer Marketing · 2006 · 113 citations

Customer Experience, Customer Satisfaction, Consumer Motivation +18

Ethical brand management: customer relationships and ethical duties

John Story, Jeff Hess · Journal of Product & Brand Management · 2010 · 66 citations

Marketing, Relationship Marketing, Customer Satisfaction +15

A three‐stage model of consumer relationship investment

Jeff Hess, John Story, Jeffrey E. Danes · Journal of Product & Brand Management · 2011 · 60 citations

Consumer Research, Brand Strategy, Brand Loyalty +17

Brand image associations for large virtual groups

Jeffrey E. Danes, Jeffrey S. Hess, John Story et al. · Qualitative Market Research An International Journal · 2010 · 27 citations

Digital Marketing, Understanding Brand Image, Brand Strategy +21

Rows per page

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