Concepedia
Statistics
Publications
7
Citations
202
H-Index
Active since
2015
Affiliations
University of Łódź(Current)
Poznań University of Economics and Business
University of Białystok
Marta Hereźniak is an author at University of Łódź specializing in urban branding, brand management, and place branding.
Publications per year
2015–2021
Citizen involvement, place branding and mega events: insights from Expo host cities
Marta Hereźniak, Magdalena Florek · Place Branding and Public Diplomacy · 2018 · 38 citations
Social Sciences, Urban Planning, Urban Studies +17
Measuring the effectiveness of city brand strategy. In search for a universal evaluative framework
Magdalena Florek, Marta Hereźniak, Anna Augustyn · Cities · 2021 · 35 citations
Business, Marketing, Marketing Management +11
Place Branding and Citizen Involvement: Participatory Approach to Building and Managing City Brands
Marta Hereźniak · International Studies Interdisciplinary Political and Cultural Journal · 2017 · 32 citations · Full text
Social Sciences, Human Geography, Public Management +12
City brand strategy evaluation: in search of effectiveness indicators
Marta Hereźniak, Justyna Anders-Morawska · Journal of Place Management and Development · 2015 · 28 citations
Business, Marketing, Strategy +11
On Measuring Place Brand Effectiveness – between Theoretical Developments and Empirical Findings
Marta Hereźniak, Magdalena Florek, Anna Augustyn · Economics & Sociology · 2018 · 28 citations · Full text
Business, Marketing, Marketing Management +12
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