Bilal Mustafa Khan

Human resource management: an Islamic perspective

Bilal Mustafa Khan, Ayesha Farooq, Zareen Delawar Hussain · Asia-Pacific Journal of Business Administration · 2010 · 106 citations

International Human Resource Management, Strategic Human Resources, Different Hr Activities +18

Importance of ‘brand loyalty, brand awareness and perceived quality parameters’ in building brand equity in the Indian pharmaceutical industry

Sanjeev Kumar Panchal, Bilal Mustafa Khan, S Ramesh · Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing · 2012 · 26 citations

Importance of Brand Personality To Customer Loyalty: A Conceptual Study

Reshma Farhat, Bilal Mustafa Khan · New media and mass communication · 2011 · 25 citations

Customer Experience, Customer Satisfaction, Repeat Patronage +19

Selecting an Advertising Agency: A Multi-Criteria Decision Making Approach

Mohd. Nishat Faisal, Bilal Mustafa Khan · Vision The Journal of Business Perspective · 2008 · 11 citations

Marketing Analytics, Advertising, Business Intelligence +15

Crypto-currency: Is the future dark or bright?

Mohd Javed, Rehan Husain, Bilal Mustafa Khan et al. · Journal of Information and Optimization Sciences · 2019 · 11 citations