Concepedia
Statistics
Publications
2
Citations
35
H-Index
Active since
2011
Reshma Farhat is an author specializing in brand personality effects, brand personality traits, and consumer behavior.
Publications per year
2011–2011
Importance of Brand Personality To Customer Loyalty: A Conceptual Study
Reshma Farhat, Bilal Mustafa Khan · New media and mass communication · 2011 · 25 citations
Business, Marketing, Marketing Management +16
Celebrity Endorsement: A Congruity Measure of Personalities
Reshma Farhat, Bilal Mustafa Khan · Research on humanities and social sciences · 2011 · 10 citations
Business, Marketing, Marketing Management +15
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