Concepedia

Jayarethanam Pillai

JP

Statistics

Publications

5

Citations

123

H-Index

5

Active since

2006

Affiliations

American University of Central Asia(Current)

Jayarethanam Pillai is an author at American University of Central Asia specializing in business, management, and economic policy.

Top concepts

Publications per year

2006–2021

5

Publications

5

Storytelling, the scale of persuasion and retention: A neuromarketing approach

Nicolas Hamelin, Park Thaichon, Christopher Abraham et al. · Journal of Retailing and Consumer Services · 2020 · 64 citations · Full text

, , +6

The relationship between oil prices and US economy revisited

Debojyoti Das, Vaneet Bhatia, Jayarethanam Pillai et al. · Energy Sources Part B Economics Planning and Policy · 2017 · 16 citations

, , +20

TRANSITIONAL ENTREPRENEURSHIP: ESTABLISHING THE PARAMETERS OF THE FIELD

Garry D. Bruton, Jayarethanam Pillai, Naiheng Sheng · Journal of Developmental Entrepreneurship · 2021 · 15 citations

, , +12

Frontier and Developing Asia: The Next Generation of Emerging Markets

Alfred Schipke, Jayarethanam Pillai · Southeast Asian Economies · 2015 · 15 citations

Importance of clusters in industry development: A case of Singapore's petrochemical industry

Jayarethanam Pillai · Asian Journal of Technology Innovation · 2006 · 13 citations

, , +25

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