Concepedia
Statistics
Publications
6
Citations
294
H-Index
Active since
2012
Affiliations
VIZJA University(Current)
Hult International Business School
Robert Nowacki is an author at VIZJA University specializing in marketing, management, and innovation capability.
Publications per year
2012–2022
Innovations within knowledge management
Robert Nowacki, Katarzyna Bachnik · Journal of Business Research · 2015 · 101 citations
Management, Innovation Management, Knowledge Management +3
Entrepreneurship and innovativeness of small and medium-sized construction enterprises
Marcin W. Staniewski, Robert Nowacki, Katarzyna Awruk · International Entrepreneurship and Management Journal · 2016 · 69 citations · Full text
Management, Construction Management, Entrepreneurship +15
Influencer Marketing as a Tool in Modern Communication—Possibilities of Use in Green Energy Promotion amongst Poland’s Generation Z
Beata Zatwarnicka-Madura, Robert Nowacki, Iwona Wojciechowska · Energies · 2022 · 42 citations · Full text
Social Sciences, Communication, Marketing +9
How to Build Consumer Trust: Socially Responsible or Controversial Advertising
Katarzyna Bachnik, Robert Nowacki · Sustainability · 2018 · 40 citations · Full text
Business, Marketing, Marketing Management +10
Innovation in the Management of SMEs in the Service Sector in Poland
Robert Nowacki, Marcin W. Staniewski · Econstor (Econstor) · 2012 · 27 citations · Full text
Management, Innovation Management, Strategic Management +16
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