Concepedia

Katarzyna Bachnik

KB

Statistics

Publications

5

Citations

319

H-Index

5

Active since

2015

Affiliations

Hult International Business School(Current)

VIZJA University

SGH Warsaw School of Economics

Katarzyna Bachnik is an author at Hult International Business School specializing in advertising, marketing management, and marketing strategy.

Publications per year

2015–2021

5

Publications

5

Student evaluation of online learning during the COVID-19 pandemic

Tomasz Szopiński, Katarzyna Bachnik · Technological Forecasting and Social Change · 2021 · 146 citations · Full text

Education, Educational Technology, Higher Education +14

Innovations within knowledge management

Robert Nowacki, Katarzyna Bachnik · Journal of Business Research · 2015 · 101 citations

Management, Innovation Management, Knowledge Management +3

How to Build Consumer Trust: Socially Responsible or Controversial Advertising

Katarzyna Bachnik, Robert Nowacki · Sustainability · 2018 · 40 citations · Full text

Business, Marketing, Marketing Management +10

Social Initiatives in Food Consumption and Distribution as Part of Sustainable Consumption and Sharing Economy

Katarzyna Bachnik, Justyna Szumniak-Samolej · Journal of Entrepreneurship Management and Innovation · 2018 · 17 citations · Full text

Social Sciences, Sociology, Consumption Studies +16

Determinants of assessing the quality of advertising services - The perspective of enterprises active and inactive in advertising

Katarzyna Bachnik, Robert Nowacki, Tomasz Szopiński · Journal of Business Research · 2017 · 15 citations

Business, Marketing, Marketing Management +7

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