Beata Zatwarnicka-Madura

Publications

Citations

H-Index

2019

Active since

Affiliations

Rzeszów University of Technology(Current)

Beata Zatwarnicka-Madura is an author at Rzeszów University of Technology specializing in sustainable marketing, marketing communication, and media marketing.

ORCID

Top concepts

ArtsBrandingMarketingManagementMedia MarketingSocial MarketingMarketing InsightsSustainable MarketingMarketing CommunicationBusiness

Publications per year

2019–2022

Publications

Influencer Marketing as a Tool in Modern Communication—Possibilities of Use in Green Energy Promotion amongst Poland’s Generation Z

Beata Zatwarnicka-Madura, Robert Nowacki, Iwona Wojciechowska · Energies · 2022 · 41 citations · Full text

Green Marketing, Digital Marketing, Consumer Study +26

Strategic and Operational Levels of CSR Marketing Communication for Sustainable Orientation of a Company: A Case Study from Bangladesh

Beata Zatwarnicka-Madura, Dariusz Siemieniako, Ewa Glińska et al. · Sustainability · 2019 · 27 citations · Full text

Csr Marketing Communication, Social Marketing, Social Awareness +27

Rows per page

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