Concepedia

Meenu Mathur

MM

Statistics

Publications

2

Citations

43

H-Index

2

Active since

2020

Affiliations

Princess Nourah bint Abdulrahman University(Current)

Meenu Mathur is an author at Princess Nourah bint Abdulrahman University specializing in brand management, consumer research, and consumer behavior.

Top concepts

BusinessMarketingManagementBrand StrategyBrand AwarenessBrand ManagementConsumer BehaviorConsumer ResearchBrandingBrand Equity

Publications per year

2020–2021

2

Publications

2

Influence of consumer perceptions of private label brands on store loyalty – evidence from Indian retailing

Sanjeevni Gangwani, Meenu Mathur, Sana Shahab · Cogent Business & Management · 2020 · 26 citations · Full text

Marketing, India Growth, Private Label Familiarity +13

Mediating Role of Perceived Value on the Relationship Among Perceived Risks, Perceived Quality, and Purchase Intention of Private Label Brands

Meenu Mathur, Sanjeevni Gangwani · International Journal of Applied Management and Technology · 2021 · 17 citations · Full text

Customer Satisfaction, Consumer Uncertainty, Private Label Brands +21

1–2 of 2