Hanzaleh Zeynvand Lorestani

Publications

Citations

H-Index

2013

Active since

Affiliations

Hanzaleh Zeynvand Lorestani is an author at Ferdowsi University of Mashhad specializing in consumer engagement, customer satisfaction, and brand equity.

Top concepts

BrandingBusinessMarketingManagementBrand EquityBrand LoyaltyBrand StrategyBrand AwarenessSocial IdentityBrand Management

Publications per year

2013–2013

Publications

Investigating the Effects of Brand Identity on Customer Loyalty from Social Identity Perspective

Ali Shirazi, Hanzaleh Zeynvand Lorestani, Ahmadreza Karimi Mazidi · Iranian journal of management studies · 2013 · 36 citations · Full text

Customer Satisfaction, Consumer Research, Brand Strategy +18

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