Wei‐Hung Hsiao

Developing customer product loyalty through mobile advertising: Affective and cognitive perspectives

Chih-Cheng Lu, Ing‐Long Wu, Wei‐Hung Hsiao · International Journal of Information Management · 2019 · 106 citations

Marketing, Customer Satisfaction, Mobile Marketing +12

Understanding consumers’ continuance intention towards mobile advertising: a theoretical framework and empirical study

Wei‐Hung Hsiao, Tsung‐Sheng Chang · Behaviour and Information Technology · 2013 · 79 citations

Time Spent on Social Networking Sites: Understanding User Behavior and Social Capital

Tsung‐Sheng Chang, Wei‐Hung Hsiao · Systems Research and Behavioral Science · 2013 · 50 citations

Social Networks, Social Media, Time Spent +15

Factors influencing the consumers’ behavioural intention to use online food delivery service: Empirical evidence from Taiwan

Pei‐Hsuan Tsai, Chih‐Jou Chen, Wei‐Hung Hsiao et al. · Journal of Retailing and Consumer Services · 2023 · 41 citations

Online Customer Behavior, Consumer Decision Making, Behavioural Intention +12

Which food delivery platforms are winning the restaurant food delivery wars? Analysis from a consumer perspective

Pei‐Hsuan Tsai, Wei‐Hung Hsiao, Chih‐Jou Chen · International Journal of Consumer Studies · 2022 · 37 citations

Effort Expectancy, Digital Marketing, Consumer Study +24