Pei‐Hsuan Tsai

Improving Financial Service Innovation Strategies for Enhancing China’s Banking Industry Competitive Advantage during the Fintech Revolution: A Hybrid MCDM Model

Qun Zhao, Pei‐Hsuan Tsai, Jinlong Wang · Sustainability · 2019 · 162 citations · Full text

Innovation Evaluation, Enhancing China ’, Service Innovation +26

Exploring the effect of Starbucks' green marketing on consumers' purchase decisions from consumers’ perspective

Pei‐Hsuan Tsai, Guan-Yi Lin, Yu-Lin Zheng et al. · Journal of Retailing and Consumer Services · 2020 · 156 citations

Consumers ’, Consumer Decision Making, Green Marketing +9

Evaluating business performance of wealth management banks

Cheng‐Ru Wu, Chin‐Tsai Lin, Pei‐Hsuan Tsai · European Journal of Operational Research · 2010 · 112 citations

Firm Performance, Financial Management, Management +5

A HYBRID FINANCIAL PERFORMANCE EVALUATION MODEL FOR WEALTH MANAGEMENT BANKS FOLLOWING THE GLOBAL FINANCIAL CRISIS

Shun‐Chiao Chang, Pei‐Hsuan Tsai · Technological and Economic Development of Economy · 2015 · 45 citations · Full text

Financial Performance Evaluation, Firm Performance, Financialization +17

Analysing alternatives in financial services for wealth management banks: the analytic network process and the balanced scorecard approach

Cheng‐Ru Wu, Chin‐Tsai Lin, Pei‐Hsuan Tsai · IMA Journal of Management Mathematics · 2009 · 44 citations

Business Intelligence, Business Analytics, Financial Network Analysis +20