Yu-Lin Zheng

Publications

156

Citations

H-Index

2020

Active since

Affiliations

National Penghu University of Science and Technology(Current)

Yu-Lin Zheng is an author at National Penghu University of Science and Technology specializing in business, consumer decision making, and consumer behavior.

Top concepts

BusinessMarketingManagementGreen MarketingConsumer BehaviorConsumer ResearchConsumer Decision Making

Publications per year

2020–2020

Publications

Exploring the effect of Starbucks' green marketing on consumers' purchase decisions from consumers’ perspective

Pei‐Hsuan Tsai, Guan-Yi Lin, Yu-Lin Zheng et al. · Journal of Retailing and Consumer Services · 2020 · 156 citations

Consumers ’, Consumer Decision Making, Green Marketing +9

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