Lee Heng Wei

Impact of brand experience on loyalty

Chuan Huat Ong, Lee Heng Wei, T. Ramayah · Journal of Hospitality Marketing & Management · 2018 · 209 citations

External Factors in Hospital Information System (HIS) Adoption Model: A Case on Malaysia

Lee Heng Wei, T. Ramayah, Nasriah Zakaria · Journal of Medical Systems · 2011 · 82 citations

Customer Satisfaction, Technology Acceptance Model, User Acceptance +11

Managing virtual teams for open innovation in Global Business Services industry

Lee Heng Wei, T. Ramayah, Simona Popa · Management Decision · 2018 · 45 citations

Service Innovation, Project Management, Team Diversity +25

Social media communication with intensified pandemic fears: evaluating the relative impact of user- and firm-generated content on brand loyalty

Lee Heng Wei, Chuan Huat Ong, Prakash V. Arumugam · Asia-Pacific Journal of Business Administration · 2022 · 38 citations

Customer Satisfaction, Social Marketing, Consumer Research +17

The impact of social media communication on consumer-based brand equity and purchasing intent in a pandemic

Lee Heng Wei, Chuan Huat Ong, T. Ramayah · International Marketing Review · 2023 · 30 citations

Customer Satisfaction, Consumer Research, Social Marketing +17