Concepedia

Chuan Huat Ong

CH

Statistics

Publications

3

Citations

277

H-Index

3

Active since

2018

Affiliations

Universiti Sains Malaysia(Current)

SEGi University

Wawasan Open University

Chuan Huat Ong is an author at Universiti Sains Malaysia specializing in interactive marketing, customer satisfaction, and brand awareness.

ORCID

Top concepts

Publications per year

2018–2023

3

Publications

3

Impact of brand experience on loyalty

Chuan Huat Ong, Lee Heng Wei, T. Ramayah · Journal of Hospitality Marketing & Management · 2018 · 209 citations

Social media communication with intensified pandemic fears: evaluating the relative impact of user- and firm-generated content on brand loyalty

Lee Heng Wei, Chuan Huat Ong, Prakash V. Arumugam · Asia-Pacific Journal of Business Administration · 2022 · 38 citations

, , +17

The impact of social media communication on consumer-based brand equity and purchasing intent in a pandemic

Lee Heng Wei, Chuan Huat Ong, T. Ramayah · International Marketing Review · 2023 · 30 citations

, , +17

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