Concepedia

João Pedro dos Santos Fleck

JP

Statistics

Publications

3

Citations

82

H-Index

3

Active since

2018

Affiliations

Pontifícia Universidade Católica do Rio Grande do Sul(Current)

Univates

João Pedro dos Santos Fleck is an author at Pontifícia Universidade Católica do Rio Grande do Sul specializing in management, interactive marketing, and marketing.

Top concepts

Publications per year

2018–2020

3

Publications

3

Seriously Engaged Consumers: Navigating between Work and Play in Online Brand Communities

Stefânia Ordovás de Almeida, Daiane Scaraboto, João Pedro dos Santos Fleck et al. · Journal of Interactive Marketing · 2018 · 41 citations

Developing a holistic understanding of consumers’ experiences

Marlon Dalmoro, Giuliana Isabella, Stefânia Ordovás de Almeida et al. · European Journal of Marketing · 2019 · 29 citations · Full text

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“No piracy talk”: how online brand communities work to denormalize controversial gaming practices

Daiane Scaraboto, Stefânia Ordovás de Almeida, João Pedro dos Santos Fleck · Internet Research · 2020 · 12 citations · Full text

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