3
Publications
713
Citations
3
H-Index
1986
Active since
Affiliations
University of Milano-Bicocca(Current)
Al Ries is an author at University of Milano-Bicocca specializing in advertising, management, and marketing.
Top concepts
MarketingManagementAdvertisingLawFashionBusinessCognitionJournalismBrand EquityBrand Strategy
Publications per year
1986–2001
3
3
Positioning: The Battle for Your Mind
Robert Demaris, Al Ries, Jack Trout · Journal of Marketing · 1992 · 462 citations
The 22 Immutable Laws of Branding
Al Ries, Laura Ries · Symphonya Emerging Issues in Management · 2001 · 126 citations · Full text
Al Ries, Jack Trout · Journal of Consumer Marketing · 1986 · 125 citations
Rows per page
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